Outside of the Advertisement Thought

Why should it be accepted that the only way to generate revenue for your site is to bombard your audience with ads that your audience eventually ignores?  Far too often, publishers have come to the conclusion that making money has to come at the cost of compromising user experience. The crafty publisher has realized this and embraced new forms of monetizing their traffic that their audience actually welcomes.

 

Free offers such as free magazines subscriptions, white papers, free downloads for trials for software, podcasts and webinars have proven to be an extremely lucrative way for publishers to not only generate an incremental revenue stream, but also reward their visitors for their continued support.  Tapping into human nature and the impulse of requesting something that is free has turned the traditional revenue generation model on its head for many publishers.

 

Gone are the days where you constantly have to rely on selling your audience something or sending them to a site that’s only going to ask for their credit card shortly after visiting. Think about it…giving your audience a free subscription to Oracle Magazine or sending them over to Amazon to buy a book on Oracle. What do you think would perform better?

 

The conversion rates on free products are statistically off the charts in comparison to traditional commerce/transactional based affiliate programs. While many publishers realize this to be the case, they struggle to find ways to monetize free content efficiently. Read the full article> Article was written by David Fortino for NetLine.  Get more financing and investing tips at Jason Cardiff tips online.